CPR Promotional Check-Up - Nov 13, 2014
November 13, 2014
If there was ever a song that makes you want to plunge knitting needles into your ears, many people would say this is it.
One of the oldest fundraising bits on the planet is to find an annoying song and play it repeatedly until you hit some goal. In Charlotte and Wichita, they needed $10,000 quickly for some charity and played Four Non-Blondes and "Achy Breaky Heart" over and over until the phone pledges hit their goal. They hit their goals in hours.
At Jamz in Albany, it was 10,000 toys and it was Mariah Carey's Christmas song.
Thinking outside of begging for cash during the holidays, how about new or in-good-shape used boots for low income families. I would gladly give up my daughters' footwear on a sub zero day to get this song off the radio.
Remotes In December
It's assumed that you will have a couple.
One of the stations has a mobile client that wants the incredibly vague "something" but with a chartable angle that doesn't include collecting toys.
This is the time of year you will often find offices or businesses trying to raise money for some charity that they're involved with. What if...you invited groups of at-work listeners to your client for a free breakfast at 9 am, and then send them out with lists of items/things/themes they need to shoot in a mobile scavenger hunt.
Specific things like, "A photo of your group in front of NBC Channel 6 holding a sign that says 'We love (station)."
The first team back with all 20 items correctly judged to meet all the criteria, gets $1000 for their cause.
Follow it up with all the teams at a place like Applebees. My bud Michele just did this with a group of people all over Orange County, followed by massive wine and food.
Since the dawn of time, bringing food to at-work listeners has been a mainstay of Radio. Why would you NOT want to market to the 'nesters who sit and hopefully listen to you for 8 hours at a stretch?
One of the stations has a promo request from Hardees for National Burger Month next May. One idea would be The 21 Bun Salute: show up and salute a veteran with burgers for him/her and all their co-workers.