CPR Promotional Check-Up - Jan 9, 2015
January 9, 2015
Congrats to the Bubba Show at Star in Pittsburgh for taking a shot at a new idea...and it worked:
Take a picture from the moment you wake up and every 30 minutes the entire day.
Create a Hash Tag:
Our Lives in 30 Minutes....the first ever Bubba Show Social Experiment.
Then you get every single TV station doing it and they will all call in on your show.
You will get an article in the local paper.
You will trend #1 on Twitter
Do it all day long!! COMPLETE OVER THE TOP BUZZ BIT....and super cool....because it is 100% listener focused.
We all share our lives!!
Highschool Yearbook DVD's
More and more schools are offering this as an option; you can also get the annual on DVD with video and other features not in the printed version. And therein lie the opportunities. Have the Night guy voice it. Or do a soundtrack for it. Or even offer to help mix the music bed. The key is to start contacting the schools and offering any/all of these services. It's like with Wild in SFO where they printed an insert autograph page with artists' signatures, and handed them out by the thousands in late May at the schools; just a great opportunity to be in front of a lot of 18 year-olds.
* Ski/Snow Shop
* Any local attractions that people would go to instead of spending money on a big trip
One of the CHR's has a tanning client who needed something for Spring Break. My suggestion? Spring Fake. Tanning packages that include a remote where you can get your photo taken, bronzed, smiling, mugging for the camera, sunglasses-holding-a-Senor Frogs-cup.
Promo geek then photo shops the pics into scenes from beaches and bars and emails them to the listener. She/he can then show all their friends their great surprise Spring Break trip mom and dad sprung for at the last moment.
The Family Winter Vacation version is pretty much the same thing. For people who are watching their money this 1st Q but want to "keep up with the Jones'" so-to-speak.
You tan. You go to a ski shop. Whatever. But you also get some digital photos of you taken and within 48 hours, there you are, on skis, beaming at the camera up at Whistler.
There is probably a way to tie in a wireless service. Maybe there's a forwarded message that goes on their voicemail. As if they got Verizon in Mazatlan. Somebody in Spanish talking about how "The party can not be reached. Their cell is on roaming. Please leave a message."
Urban Legends & Old Wives Tales
And don't forget: stuff that your parents would scare you with. Like, putting on clean underwear because you might be in an accident and they'd be embarrassed when the doctor came up to them in the ER and said "Are you the parents of the kid in dirty underwear?" True story: my last promotion as Marketing Director at Wild in SFO, I was taking winners to a concert and the brakes on the limo failed and we went under a semi in heavy traffic in the East Bay. I broke nine ribs. In the ER, heavily narc'ed up, the one thought that kept flashing through my head was, "Did I put on clean underwear this morning." Now that I've planted that mental thought...
There are so many Urban Legends and Old Wives Tales that it's one of those universals that all your listeners have come in contact with. Wild in Tampa did an Urban Legend Debunking Morning Show a couple of years ago and had people cross their eyes for ten minutes, eat a box of Pop Rocks and then drink a Pepsi and other things that people had been warned not to do. Funny bit. Steal it. But, as in all things post-Sacramento, with many of these, please please please talk to a doctor before hand. Just clear it. Make sure you don't actually have a listeners head explode from Pop Rocks and Pepsi.