CPR Promotional Check-Up - Jan 26, 2015
January 26, 2015
The Best Morning Show Valentines Guests...Ever
Do a contest or topic based on finding listeners with the parents who have been married the longest. Then get three of these couples in on Valentines morning to talk about their secrets to long relationships. Can we get a collective "Aww...". Old people are cute. This would be large.
So, you're stuck with coming up with an idea for Valentines? A good thought-starter is always "What would Jerry (Springer) do?" He might give away a divorce, like Q-104 in Halifax.
"Looking For Love"
Speaking of love (or anti-love), I love scavenger hunts. If you do them correctly, you can create some buzz and get some press, ie: Item #9 to collect is a video of you singing "Achy Break Heart" in your pajamas in front of any local TV station.
You base the difficulty of the items on what you are offering for a prize. We did this in Minneapolis for $50,000, thus there were twenty items and they were HARD. Wired in Philly did it for a Grammys trip and Jamz in Orlando did it for a trip to the NBA All Star Game, so the items were fewer and easier. (If you've never done one, please ask for help: just a couple of things you need to take into consideration)
One of the stations has some Florida trips. No one has ever done a scavenger hunt based on Valentines. Ten or fifteen "romance" related items would be easy. Like? A ticket from a prom. A Hallmark card in any language but English. A video of you singing (whatever is a huge love song for your format) to a local cop. A copy of a wedding license (doesn't have to be yours). A cocktail napkin from (swankiest and most romantic restaurant in town). A positive pregnancy test. A screen cap of your Facebook page with the relationship "with (station)".
Half of you seemingly have diamonds. Romantic getaways would work for prizes. Or do elements for an actual wedding like formalwear and catering and hotel and limo.
THIS would be fun. And fun is good.