CPR Promotional Check-Up - Feb 5, 2015
February 5, 2015
These seem to have hit with a vengeance.
Great Moments In Inappropriate Screaming Think "outside the spot". Go and watch "Will It Blend" on youtube. What if you did "Great Moments In Inappropriate Screaming" and had the morning show go and scream like they were on a rollercoaster in places like malls and grocery stores. Each video ends with them on the park coaster, screaming their lungs out.
The Thrill Is Gone They call them "thrill rides", right? What if you did "The Thrill Is Gone" and in June renew some people's vows on their anniversary on the coaster?
Red, White & Blew "Family Four Packs" suck. You COULD do Family 4th Packs. You could also do a contest where some winner gets to blow out a dial position number of candles on a red, white and blue cake. You get a ticket for each one you blow out. "Red, White & Blew".
Other Sales Stuff
It's been a busy week in AE Land.
Spam Or Scam Hormel is coming down the pipe at one of the stations. Spam Or Scam would be an on-line contest. DJ posts an email he/she got and you have to ID it as being genuine spam or just something fake he wrote up.
Cube Raiders This was in relation to a sports team called the Raiders, but could be done with pretty much any client that targets people in the workplace. Kennedy at Mix in Boston used to do something called "Let's Make A Glove Compartment Deal" at her remotes. She'd name an item, people would dash to their cars and the first person to find one and bring it back, would win a CD or movie tickets. Same thing essentially. You name an item most often found in an office and the first workplace to email in a photo of one, wins the all-staff lunch or whatever.
Single Mom Business Start Up One of the stations has a "business to business" client that does things like design websites. The concept would be to find a single mom, starting her own home business and design a website and maybe even run a couple of spots for her. Single moms are the ultimate hot button. This could really become a huge morning show thing. Interview, select and then help them start a successful business. Multiple client aps.
Floorsarch Test A station has a flooring and tile expert. Obviously there are like a million flooring and tile morning show features. Too many to even write down. But another angle would be to do a version of an on-line caption contest. You spill chocolate syrup, ketchup or something else on the ground and take submissions: "I think it looks like Kim Jong Il on the Tilt A Whirl at the Washington County Fair." You pick one and they win.
Caption contests tazer the webhits.