CPR Promotional Check-Up - Mar 18, 2015
March 18, 2015
50 Shades Of Ingebretson
Again, one of the best parts of working out of the Twin Cities is getting to work with the Dave Ryan Show at KDWB. Every market has something specific to them that you can play around with. It's an accent. It's "that" suburb that everyone, including the residents, make fun of. Dave and Falen nailed it. Again. http://www.kdwb.com/onair/the-dave-ryan-show-53769/a-minnesota-twist-on-fifty-shades-13250866
Listener Powered Radio
It goes without saying that you will all have huge summer events. Annual concerts. Fairs. Fests. Things that people dial in and expect from your station.
Keke Luv at 103.5 Kiss-FM in Boise does the biggest "awareness" campaign in Radio. Huge. Monstrous. He stays awake for four and a half days and broadcasts. Two years ago he ran a marathon every day for five days. All to call attention to child abuse. It's equal to Chet's toy drive in Las Vegas in it's mammothness (not a real word but it should be)
Because doing the same thing every time would be boring, they try to add a different element each year. The studio on the crane. And last year, listeners powered the broadcast by bike-generated electricity.
That's a hook. If you can't donate cash, then come and donate sweat and an hour of your life.
Kind of like DJ's broadcasting from the Grammy's, no one cares that they get a free car to drive and talk about. "My friends at Wilcox Chevrolet..." please. No one believes that a DJ would voluntarily choose to hang out with a car dealer or a vein stripper or an installer of gutter guards.
Hot in Houston had four women from the audience each get cars and blog about them. These weren't paid spokespeople, these were actual listeners who truthfully talked about how the car made their life more effective and easier.
We did a brainstorming session at Hot in Ft. Wayne with the Sales people and my suggestion was to have a DJ's dog do the testimonials. Why? Who enjoys a car ride more than a dog? And as a pet owner, if my dog likes the car, you got me. And Subaru feels the same way http://www.subaru.com/dogs/index.html