CPR Promotional Check-Up - Apr 6, 2015
April 6, 2015
If you come across something that gets a response, please let me know and I'll share it. Fernando and Greg at 99.7 NOW-FM in San Francisco posted this link yesterday and it done blowed up. http://playback.fm/birthday-song
Roll Over (Disease)
One of the stations reached out on Tuesday and has a big walk that they're involved in and didn't just want to have a refreshment station and a DJ walking with some winners. BTW: those are great. You want to be out at all these things. But what else could you do?
I think we're looking at getting a Zorb and having listeners sign it for $10 with some easy-to-remove later marker, and having a DJ roll through the walk. THAT would get on the inevitable TV coverage. http://www.alibaba.com/showroom/human-hamster-ball-for-sale.html
50,000 Facebook Shares
From the lovely and talented Dave Robbins with CBS and Discount Disney Tickets & Souvenirs! on Hotel Drive in Orlando, http://www.ibtimes..com/articles/323886/20120404/samantha-brick-daily-mail-writer-regret-over.htm
Taking this to the next level is one of the highest % phone juicer I've heard which is "the woman who calls in and talks about how she only sleeps with married men and if you other ladies would just do your job, then they wouldn't be texting me at 2 am to meet them" topic. Usually staged. And the phones melt.
A station somewhere has a diaper crawl planned. If you haven't had a mall full of people screaming at infants to crawl faster, you haven't lived.
Somewhere a station has a mall that will pony up some jewelry for what they referred to as "a Newleywed Game kind of contest".
My thought? The Newly-Law Game. A young woman and her new mother-in-law competing against two other pairs of women in a test of knowledge about each other.
Training Your New AE's
I'm not a socialist. We need to meet money. And just as you take your interns out for Street School, you also want to take the AE's out and give them some programming edyoukashun. I know: the GSM will give them manuals and material and send them to seminars. But seriously? At every radio station I've ever worked at there was one, maybe two, AE's who just kicked ass. And usually these were the men/women who "got" the station. Who were fans. Who lived the lifestyle. Who had met, shudder, actual listeners. At Wild in Tampa, that would be Michelle. Lifers who love the station and go to all the promotions, whether they need to or not.
Get Them On The Streets Wild 94.9 in San Francisco did a thing where new AE's spent their first week on the job as members of the street team. They went out, they bannered, they listened to the station, they met listeners and they bonded with the promo kids and airstaff. In-freaking-valuable.
Here Is What We Are I worked at a station once where, on any given day going on Sales calls with the AE's, I would hear the station described as Urban, Top 40, Churban, Rap, and Dance. None of which were accurate. The AE's clearly didn't listen or applied their own musical tastes to what they believed we were. Get the new AE, sit down with him/her and give them a crash course in who you are, what the format is, and the history of the format. Where it's kicking ass in other markets.
The Ten Commandments Lay down the law in no uncertain terms. Whatever your rules are. No more then two remotes on Saturdays. No clients-cutting-their-own-spots. No use of rotated music in spots. No client trivia. No Family Four Packs. No prize giveaway from a client that is not incorporated into a station prize. No contesting that gives away discounts. Let them know the boundaries up front.
Question #1 What is the clients' goal with this added value request? What are they trying to achieve besides getting free spots? If your AE can't answer that, then how can we be expected to create something that works for the client?
Question #2 Does your client have a charitable hot button? Many national clients are involved with campaigns or organizations. Pizza Hut supports reading. As an example. If you know what their hot button is, then you can innocently go to Meineke with a plan to help collect and distribute cars seats to low income families….which is their big thing.
Next week? Getting them to use the paper.