CPR Promotional Check-Up - Apr 29, 2015
April 29, 2015
The Rolling Stones identified having James Brown be their opening act as one of their biggest professional mistakes. I know the feeling. I was the last and final presenter, 45 minutes on events after maybe fifteen 8 or 18 minute sessions at RadioRadio in Aarhus Denmark.
And the organizers put this guy on ahead of me.
When I was in college I took course in Non-Verbal Communication that included a lesson on how we can categorize people by how they look. We went out to a mall, observed people and then wrote down our expectations of education, career, hobbies, family and other historical "elements" based on their outward appearance. A guy I ID'ed as semi homeless was actually a retired judge and the first licensed ski patrol in the state of Oregon.
Geoff's session on how we view all of our listeners as idiots just....freaking....nails it. It's 22 minutes but really worth it.
THAT got a lot of your attentions. Maybe not for the CHR's, Urbans and Rhythms but for the rest of you, I'd guess that if you did a Top Ten Movie Poll on the website, this would be in the results.
It's the 35th Anniversary. Which means? Really nothing expect that if you had a promotional hole to fill in the summer, you could do something with this.
One of the most quoted films of all time. I'd invite all your local fans down to a bar for a 'Shack Off. See how is the ultimate Caddy Geek. Win some green. Time.
Cayrock on Grand Cayman hosted a Caddy Day at a hotel pool. (It was really open to anyone; "Obviously we trust no one would LIE just to go swimming and party for an afternoon".)
Or do "Night On The Green" and do a screening at night on a golf course. And, for the 1000th time, you can hire Cindy Morgan ("Lacy Underall") to come in. Appearances is pretty much how she puts food on the table these days.
Italian Food & Hairstyling
One of the stations has an Italian restaurant that needed a push for an opening. You COULD do "Spot The Impasta" and list 19 styles/varieties of noodles on the website...and something like "Seminiferous Tubules". ID the non-pasta and win. The place in question embraces a Soprano's attitude, which COULD then lead to a Bada Bing Listener Of The Week feature on the website.
Another station has a hairstylist who is celebrating a 20th anniversary. As near as I can tell, no one has ever done a Hairtervention. Because we all know people who need one. In this case it would be spouses submitting 20 year-old AND recent shots that show the same style. The offending party would be confronted, thrown in a limo and rushed immediately to hair-hab.