CPR Promotional Check-Up - May 20, 2015
May 20, 2015
Every market seemingly has a suburb that everyone puts down. Mancow zeroed in on Concord when he was in San Francisco. In Charlotte it's Gastonia. The morning show here has had some fun with Anoka and Coon Rapids.
Dave at KDWB kind of expanded beyond the local hillbillies this morning. :this morning we started what became the NUMBER TWO TRENDING TOPIC IN THE WORLD on Twitter! It was #whitetrashpeopleproblems. 20 minutes after we started talking about it, it was trending number 4 in Minneapolis, then about an hour later it was Number One in the US, and about 90 minutes in, we were NUMBER TWO IN THE WORLD (right behind some One Direction shit). After another hour we'd plummeted out of the top, but WOW, that was cool shit while it lasted!
How To Debut With Some "Ooomph"
I'm more of a "let's get it on the air and get settled and make sure we're listenable before calling any attention to the product" kind of guy. So, obviously, this 23,000,000 view youtube capture of the debut of TNT in Belgium goes against everything I believe in.
Wedding/Focus Group Crashers
In terms of a morning show topic, wedding crashing is great. At LEAST two or three times a Summer I'm in a hotel where there's a wedding reception. A nice shirt and pants and I've never NOT been able to mingle and score a free drink or two. (It beats reruns of "COPS")
Why do you want to have every member of the Street Team and intern staff signed up for the competition's database? Because every once in awhile a station will recruit focus group members through their database...and like we did in San Antonio, the opportunity to get 20-25 people undercover to pick all the wrong songs, is just too good to pass up.