CPR Promotional Check-Up - Jun 11, 2015
June 11, 2015
God Bless The Silly People
This is a 94.9/Cincinnati annual event and it just feels like something that could be transplanted to the Aquatennial in Minneapolis or Rose Fest in Portland or pretty much any large summer event.
2014 was the year that Radio discovered charging stations for their events. Taryn at Z-95.3 in Vancouver added the element of a mirror and some hairspray and other stuff that will allow hot, humid, sweaty listeners a chance to fix themselves up at events while their mobiles get some juice.
Celebrity Visits To Morning Shows
The how/why I was reading People magazine in a beauty salon on Friday is too hard to explain, even if I wanted to. But one of their features is "What's In Their Bag?". They ambush a celeb and have them dump out their bag. In an era where we've dumbed down live celebrity appearances to pretty much a photo opp, it seems like that could be a feature. In lieu of a purse, a wallet would work too.
Jo Jo Wright is a marginally talented individual with a miniscule following and he has for years, had every guest take off their shoes for a photo of their feet. (The guy has issues. He used to be my roommate and he had Batman sheets on his bed)
What about what their mobile phone screen shot is? "Dana Delany was in this morning and here is her screen saver pic: a photo of the Grand Canyon!" Or what is their ringtone. I think the audience might actually care to hear what Nick Jona's ringtone is.
Dave Ryan once had Jessica Simpson burp in a Mt. Dew bottle, he sealed it and sold it on eBay for charity. There are two potential bits there:
- Get a burp from every guest and hang the bottles on the wall in the studio next to a signature of authenticity. The Wall Of 'Urps.
- Get their permission to grab one item from their bag or wallet, like an ATM receipt or a parking stuff, have them sign it and sell it for charity. Trust me, if you had Dana Delany's grocery store receipt, I'd bid my brains out.
Also, think down the line. Go to Costco or a hardware store and buy a couple of boxes of ornaments that are gathering dust from last Christmas and whenever a guest comes through, have them sign a bunch of them. In December, auction off these covered-in-autographs ornaments for a toy drive or other charity.
Ditto with A Christmas Carol. Every person who comes through, have them cut a line from it. Edit it together and play it on the last morning show before Christmas. But only if you get Dana Delany to do it,