CPR Promotional Check-Up - Jun 23, 2015
June 23, 2015
The Ultimate Summer "Lifestyle" Series
Judy Ellis with Citadel loved me and would tell anyone who would listen that she'd rarely met someone "so insightful, dialed-in, big-picture, all while being a gentle and giving lover". Not really. She hated my guts.
We got into it over what constituted a "lifestyle" promotion. I believe that a great lifestyle promotion is so dialed in to the market, that station and that specific audience that it would be inexplicable for someone not there, to understand how huge it was. Like "Trading Duckblinds" at the Country station in Fargo.
Or...Oake On The Water at Minneapolis at Cities 97. They. Nailed. It.
Brian Oake goes out and does 3 to 7 at one of the million dockside, lakeside, riverside or puddleside bars in the market. It's not a remote; it's a show. Usually with a live act like Ingrid Michaelson.
And when you listen, you hear....the Twin Cities. This could not be anywhere but here.
So the question then is, what is that demo/format/market "thing" in your market, and what can you do with it.
Close To The Pinhead
This was a Q-104/Halifax bit for a trip to a Maxim golf tourney. Put a morning guy in multiple layers of pads, stuck him out on a golf course and let listeners drive balls at him. Closest to him without hitting him won the trip. Please: this is a 7 million hit youtube video, just waiting to happen.
The Second Chance Summer
94.9 in Cincinnati once had the op to score scads(tm) of tickets to lots of shows like Def Leppard, Chicago, Motley Crue, Aerosmith, Pat Benatar and Lynyrd Skynyrd. The concept to tie them all together? The Second Chance Summer. Call in and tell how you had tickets to Motley Crue in 1987 but your dad grounded you for mowing over a rock and breaking his Toro.