CPR Promotional Check-Up - Jun 30, 2015
June 30, 2015
One of the things that makes Chet Buchanan's Toy Drive in Las Vegas so impressive is the set, and that's largely due to his relationship with one of the carpenters unions that works with all of the hotel shows.
The Star Light Parade in Portland is marginally large. 300,000 people and live TV coverage so you'd look kind of dumb if you had a van rolling through it. Z-100's relationship with a carpenters union resulted in a float bedecked in mermaids AND they're building the station a flying machine for the Red Bull Flugtag in August.
The Girl Ain't Quite Right
Laura Daniels at Mix in Buffalo has started Silent Lip Sync on their social media. She does this http://mix96buffalo.com/lauras-silent-lip-sync-may-29-2015/ and has people try to ID the song. She posts the answer and the audio version the next day, with a new silent video
We're always looking for something big and stupid that will draw a crowd...and Promo Joe with Max Media in Virginia Beach may have just figured it out.
Impromptu Dance Parties
One of the things we try to pound into the interns heads at Street School is "activity". "Movement" gets attention. If you're at a thing and the crowd is just mulling around, initiate activity.
I was at the Cities 97 Basilica Block Party two summers ago when a bunch of Kia Becht's promo kids just started dancing. And, it got other people dancing. And then there was a party.
Taylor Swift played Detroit on Saturday night and it poured, so instead of breaking down and packing up, the AMP street team...started dancing.
We're in a music medium. Dancing should be encouraged.