CPR Promotional Check-Up - Jul 15, 2015
July 15, 2015
But She Refuses To Do Windows
Kim Sauer has a LOT on her plate as the Marketing Director for iHeart in both Baltimore and DC, but it doesn't keep her from doing the mundane stuff. Like ironing logos onto shirts for the Pride event this past weekend.
Quite a few of you now have them and the ones who don't just ask nerdy listeners who have their own to come out and shoot their stuff.
As one of the GM's said, "There are so many things we could make money off with these things, it just blows your mind." Word.
For instance, high school football. It's a great inevitability that you will be out there on Friday nights if you have any Teens in your audience. What if....at the same time you were doing a break on the air, you had one in the sky above the field of play, providing a live shot to the station site? In a perfect world you would prep the crowd and have them all wave on cue. Imagine 2000 people logging in in real time to watch themselves live? No one at corporate would be pissed about that.
How boring would it be if you had a chance to talk to Tove Lo and just did a straight interview? http://www.elizabethany.com/2015/06/etv-talking-bodies-with-tove-lo.html
The Brat Pops Here
One of the morning shows has stumbled across a guy who wants to give them a bigass, nice, expensive grill for giveaway. As exciting as qualifying people all weekend is, or putting it in the Loyal Listener club to bid on could be, what about getting 20 listeners and 20, numbered, bratwurst. Put them on the grill and the last to explode wins for "its" listener.