CPR Promotional Check-Up - Aug 11, 2015
August 11, 2015
How To Introduce New Talent?
The first of the Breast Cancer Month planning emails hit yesterday. Q in Cincinnati does amazing stuff around this charitable month. Two of the best yet were done by Radiowave 96.7 in Windhoek Namibia.
They sold 40,000 pairs of shoe laces at $5 a pair and then one day was "Lace Up Day" in the market.
This was followed by the Little Black Bra Party which was a great, upscale party for the women.
Because This Is War
You have all these stations that are seemingly content with being #2 or #3. That has NEVER made sense. You should pound the other station until they're motionless and then, pound them some more.
KLUC has had lots of competitors over the years and they've beaten every one. With one of these launches Cat Thomas put out a Death Memo that basically said that their job was not complete until the other station's employees were homeless.
Patrick Davis at Kiss in Dallas is the same way. And ditto with Tommy Chuck at Hot in DC:
We have a weekly #HOTHUDDLE staff meeting
With yesterday's ratings... I'm having Sydney make "targets" and I'm going to put them on everyone's back
And then we are going to watch this video...(NSFW because of bad words)
When you are #1, everyone is coming after you. Don't let your guard down. TURN THE EFFINGHEAT UP!