CPR Promotional Check-Up - Aug 14, 2015
August 14, 2015
Back To Back To School
A couple of the stations are selling the "Sidewalk Heroes" gallery contest for the end of August, ie: take a shot of your kid on their first day, loaded up and ready to board the bus. Submit, post and vote.
Recreating old family photos has become a "thing" so it might be fun for the kid-less to reshoot their old first day pic and submit both in hopes of winning a fabulous array of gifts from our valued sponsors.
App To School
My friend Kelly's church does an annual afternoon of writing letters to kids from their church who have headed off to college. Just a quick, ""Hey, everyone at CLC is thinking of you and hope you're doing great." I also add "If the rash doesn't go away after a week, seriously go to the clinic in the student union."
A lot of your have run promos that say, "When you head off to college, don't forget to take us with you...". That's good. You should do that. Bigger and probably better? Have an intern spend one (1) hour a day going through everyone who likes you on social media, and if anyone is posting about getting to school, send them a note from the night show that is more than just some blanket pitch to download some app. If they reply? THEN you hit them with the app. If I'm 18 and in some dorm with a white supremacist roommate (that was White Power Bob, freshman year at Pepperdine) and Raven from KDWB sent me a nice personal note? Crap. That would be large.
College Survival Kits
A great late August night show or weekend giveaway. Maybe a Starbucks giftcard, a doorhanger for their dorm and a couple of other client things that could be used anywhere, ie: not something that has to necessarily be used locally.
My Three Songs
This is one of the all-time great Rock, Classic Hits or Country contests that I first heard done on KFOG in the Bay Area. The talent would play three songs that seemingly had no connection or common thread to them. And then he'd start taking calls. It would seriously go for awhile until someone would guess the pretty random thing they all had in common. Listening in traffic, it drove me nuts. And I think having people in cars listen intently for three songs and then for another 30 minutes tracking guesses, is a pretty good thing.