CPR Promotional Check-Up - Sep 2, 2015
September 2, 2015
The Community Cruiser
I want to say that it was CBS/Pittsburgh that debuted the Community Cruiser. For lack of a better term, it was a dealer-supplied truck that was used as an "in" to all of the community events in that market.
What does just about every charity thing need? Wheels. To haul. To collect. To pick up straggling walkers.
The idea is simple. Dealer and the station team up to help people who help the community. Go to the site, check on availability, and fill out a form explaining what you have going on. The station would send out the driver (street teamer) for several hours to lend a hand and some wheels.
Basic, simple, community marketing.
The Parks & Rec version of the cruiser is a station softball team. Sponsored by a beer or soft drink, you make yourself available to play at all of the locals fairs and festivals. You make money off it and you get to market yourself in parts of the rated area that usually get ignored. Plus, in a PPM World(tm) it allows you to blast the station for an hour or two to the ears and hopefully the meters of a whole fairground of people.
Driving Hits At Clients' Websites
Every November the weekly paper where I live puts out an insert that has twelve clippable entry blanks, each with the name of a local business on it. You take five minutes, cut them out, write your name and phone number on each and as you go about your life and find yourself in the bank, the gas station, the market, the café, the liquor store, the pizza place, the feed store, the hair place, the chiropractor, the outdoor rec equipment place, the propane dealer, and the bar, you stick the appropriate coupon in the entry box.
They combine all the entries and five people win big ass turkeys. I do it. Why not? In the course of a week or two I will find myself in at least half those places, so, again, why not? A free turkey? I'll take that.
Could this be done on your station website? Uh...yeah. Copy and paste an entry blank, and then click on client's logos, go to their website, and paste it and hit enter. Voile'. Traffic from your site to their site. Not that you ever get any pressure for this listeners interaction.
A Great Night Show Bit
That could also be done in the AM.
I hit some of the night shows with a bit that I put together for Wild in OKC a couple years ago. There they did it on the morning show.
Basically you talk about how the school district is selling naming rights to several highschools to make up for a budget shortfall. JP at Power in Miami jumped on it:
I opened up the break saying I read a local article online saying that south Florida schools were struggling because of the recession.
So they have decided to team up and or sell the school to major corporations..
And one of the schools that would be effected by this immediately would be Hialeah High.
As of Sept 15th Hialeah High would now be called K-MART High...
I staged a phone call with a fake student (Which i did not need because phone blew up right away)
I continued playing calls of outraged students,parents you name it ....
I also added four more schools that would be effected by the name change.
Finally i let the cat out of the bag in my last break of the 8 hour with a concerned
caller asking about his school....
Great reactions from phones and text the bit was a success all the way !!!!!