CPR Promotional Check-Up - Sep 4, 2015
September 4, 2015
Great Moments In Creative Signage
From one of the Newcap stations. No cost and it's been flying over a local lake all summer.
Calendars are to Christmas, what chocolate from a convenience store is for Valentines: the gift for the person you don't know what to get.
If you were going to do one, there are obviously many ways to gen sum rev off them, not the least being on-sale locations.
In the past I referenced how the little town I live in did a calendar of 12 local high-profile residents. Naked. Or seemingly naked. Creatively covered. And in Scandia, the guy who runs the liquor store is about as high up the food chain as they get so the photo of little old Adrian seemingly filling the beer display with a 24 pack across his midsection was October's image.
They raised $70,000 for a girl who had cancer. Based on my little time on the world wide web, nudity seems to work.
As witnessed by Radiowave helping with a naked calendar for the SPCA of Namibia.
Periscope For A Pair Of Tickets
In the beginning, there was Bug'd. A fantastic, terrific, forced listening at appointment times contest that was literally The Secret Sound on crack. Live mikes hidden all over the market that were turned on and played on the air. Find them based on what you heard, trains, planes, dogs, church bells, trolley clacking, whatever, and win. I have a fantastic TV spot from a station in Vermont if you'd like to see it.
Then, there was Live Eye For The Bieber Guy as done by Q in Memphis where they had an iPhone in the mesh pouch of a backpack that youstreamed to the station site. Find this guy who was wandering around, shopping, eating, buying over-priced softdrinks at Platinum Plus based on the real-time visual, and win Bieber tickets. Back when Bieber tickets were good. Mayhem.
Wild in SFO has done a version of that with helmet cams at their Bomb shows with a behind the scenes view of what was happening.
Seemingly half the stations on the planet have done that now with Periscope, or like Boom in Toronto, a live shot of The $1000 Minute being played, or at Hot in Knoxville, their water balloon toss.
No one has really done much with the app outside of doing things like live Q&A with artists and stuff like that.
What would be cool if you had some great tickets, would be to put them in the VIP Club.
Or, do a visual Bug'd. Go out, strategically place a well-camouflaged phone that is fully charged, on and live. Be the first person to run up, grab the phone, look right into the camera and say "Gimme my damn tickets!" and win.