CPR Promotional Check-Up - Nov 6, 2015
November 6, 2015
Everyone is allowed to make between 1-10 really stupid mistakes before their 21st birthday. Some are a little longer lasting than others. This is a great client promotion from 2-Day FM in Grand Prairie. https://www.facebook.com/2daygp/photos/pb.657448371012936.-2207520000.1444072391./859180337506404/?type=3&theater
First Crack At Thanksgiving
Canadian Thanksgiving was a few weeks ago and Ocean 100 is doing a nice, simple version of Pay It Forward. https://www.facebook.com/video.php?v=10153010028190736
The Boxx in Houston did this as The Hunger Hotline and had listeners alert the station to friends, neighbors or coworkers who were having a rough year. They did a traditional food drive, took all the donations, separated and bagged them and on the day before Thanksgiving went out and visited a hundred homes and surprised people with a holiday meal. THAT is how you earn a lifetime of loyalty.
Various Sales Ops
Lots of stuff crossed the desk this week that could be tweaked, morphed or otherwise customized to fit a client.
Someone Else's Home For The Holidays One of the stations has a jeweler with a new location opening mid-November and they want to give away some earrings. You have a lot of young women who will be traveling with their boyfriends to spend Thanksgiving with his family and meeting the brood for the first time. How to impress them all? Hair. Clothes. Makeup. Jewelry. Language studies. A lot of products or services could go into this.
Personal Injury Attorneys Or A Hospital One of the stations had a HUGE buy on the table from a medical resource client. We came up with a contest called "The Pain Is Right". Every Monday the morning show stunt guy would come to work having grievously injured himself over the weekend. You had to call in and guess what his total medical bill was without going over. I have some great examples of the "plays" if you would like to hear them.
Marco! POLO!!!! One of the stations has a client that wants them to giveaway GPS systems. The contest is going to have five listeners in five cars, driving around in constant communication with the studio, and constantly saying where they are. The person in the studio will prompt them with "cold", "colder", "warm", "cool", "hot", "really hot", "cooler", "burning up" clues that will lead them to a promo person with a prize certificate. First person there gets it.
The Prize That Flies A station-to-remain-nameless has a jetski to give away next month. (Which effectively rules out Y-94 and Rock 102 in Fargo) They're going to do the dial position number of listeners with paper airplanes bit. First one to get their plane into a box in the center court of a mall, from the second level, gets the jetski.
Nurseries, Home Depot, Lumberyards One of the Newcap stations is doing The Morning Wood and is hooking up a daily winner with firewood. I live in Minnesota. This is a helluva prize.