CPR Promotional Check-Up - Nov 9, 2015
November 9, 2015
The Running Dead
If there isn't one in your market yet, than you should debut one in 2016. http://www.runningdeadmn.com/info.html
The 12 Cars Of Christmas
One of the stations has been approached to give away a lease for a car. Ugh. I hate these contests. Nothing makes us possibly sound more cheap or petty than giving somebody something that we're going to take away.
I believe I's been fixed. One winner will get a new car every month for a year. Okay, now that sounds large and the whole "lease thing" is lost in the hook.
Best Line From Seasonal Imaging
From J Will at iHeart in Poughkeepsie: "Autumn...no longer just the name of a stripper."
Occasionally there will be TV campaigns that are good enough that there's an opportunity to parody it. Laura Daniels at Mix in Buffalo did a great Flo From Progessive video for The Conclave. Now in NYC, which was on a bit of a roll before people started interfering with it, did Old Mac Vs. PC promos that were really outstanding.
From what I can tell, 94/9 in San Diego is the first station to use the Direct TV template for promoting their cash contest. http://www.fm949sd.com/fm-949-news/2015/10/07/take-the-money-man