CPR Promotional Check-Up - Feb 15, 2016
February 15, 2016
Because We Always Need Legally Compliant Phoners
CPR: More Than Just Annoying E-Mails
I'm about to close up shop and stop taking new clients, but am holding one or two slots open for risidulously cool people who get it and want to have fun. And it's about helping with AE's and promo writing. More than just the daily email.
The beauty of having close to 200 stations in the network is that you have access to resources. One of the stations needed a Barry Gibb voice for a promo and BING...Paul Kaye at Z-95.3 in Vancouver is from the UK. Australia? Britain? Who cares?He was great.
Joey Tack at Scripps in Knoxville needed a stern hillbilly read for his weekend promo. Scott Schulte at KZIA is a stern hillbilly. The copy was returned, and read, and brilliant, in 30 minutes.
So hit me now, hit me fast. firstname.lastname@example.org
One of the thankfully-now-no-longer-working-in-this-group PD/Morning Guy's addressed every Hallmark Holiday with a topic. Topics are good. But not EVERYTHING has to be a topic. Imagine taking "We want to interview retail experts about holiday shopping" to Los Angeles to pitch as a Reality TV show. You would be asked to leave almost immediately.
This? This could be a Reality TV show. http://www.z953.ca/blinddate/
106.1 Kiss-FM In Dallas did a Hallmark Card Or Beyonce? Weekend. The jock would read a line and you'd have to ID it as being from a Beyonce song or a Valentines card.
You can never ever go wrong with Zany Cupids. http://www.kson.com/jt-show-news/2016/02/11/cupid-spreads-his-love-all-around-san-diego
Elizabethany at Hot 99.5 in DC did Speed Dating on her night show and it really took off with a lot of the non-contest players still wanting to add their two cents on who these people should.
Tommy Shaw put it best. https://www.youtube.com/watch?v=W0Fzx8iZhsA
And in Boston WROR offered a printable Valentines Day http://wror.com/2016/02/11/rock-roll-valentines/
And hosted the Newlywed Game with two of the morning show's spouses http://wror.com/2016/02/09/the-newlywed-game-with-mrs-brine-and-mr-falcone/#lbfwally7