CPR Promotional Check-Up - Feb 16, 2016
February 16, 2016
"It Is Decidedly So"
I believe that is was Michael Martin during the Wild 94.9 days who used a Magic 8 Ball as the weekend contest prize mechanism. They'd take a caller and ask the ball whether the person won Bomb tickets or not and they abided by the ball's wishes.
TSM in Buffalo had a psychic fair and Laura Daniels took calls, shook balls and awarded tickets. Or not.
Speaking Of Weekend Contests
You generally don't see great stations that don't do great weekend contests. Not "Free Music Weekends" but fun, topical stuff.
With weekend contests Vibe > Prize.
With several of the stations I'll do an email exchange on Mondays or Tuesdays to come up with that weekend's theme.
Question #1: What do you have for a prize? Question #2: What is topical in your market right now?
Last year it was earthquakes in and around Dallas so 106.1 Kiss-FM did a Ticket Tremor Weekend. Because the prize closet was inadvertently built right on top of the fault line, you never knew what tickets might fall out when the DJ opened the door. Ariana Grande. Taylor Swift. Maroon 5. Six Flags. Fifth Harmony meet and greets.
Spring Break Loser Line
A couple of stations were working on stuff to send college students to Spring Break with. And both, thankfully, were promising not to call them Spring Break Survival Kits. Most of you have done the Loser Line bit in the clubs. What if you did this for the kids leaving town? Give the guys one phone number to hand out to the girls they nail and the girls get a number for the creepy leches they want to blow off. Have two dedicated phone lines with generic voice mails on them to record the pathetic post-Spring Break calls.
Have a weekend with multiple sets of backstage passes for prizing? Then there's your name. A "Total BS Weekend". Because you've always been full of it, we may as well acknowledge it. Like the "Celebrating The F Word" Weekend" where you honor everything about "Free".