CPR Promotional Check-Up - Feb 25, 2016
February 25, 2016
Great radio stations push listeners hot buttons. Why? Because they get a reaction. And great radio stations really have passive listeners who use them as background Muzak.
Children are a hot button. Which is why Baby Idol inevitably is massive each and every time. So, why wouldn't Fido Idol be big? Back in the day there was a two year waiting list to get your pet on KOFY TV 20 in San Francisco. The Minneapolis paper? Has a backlog of years to get your pet photo in the Sunday paper.
Wonder why the Pet Costume contest is monstrous at Halloween? (Pun intended). You could do shots on the website, or this as an event. Either way, a savvy NTR/Co-Op Specialist should be able to vacuum up some rev from it.
What Is It?
An afternoon of fun and competitions geared towards dogs and the people who love them. Prizes can range from ribbons to product to services.
Parent/Owner Look-A-Like Photos will be taken and posted on the station website for audience voting.
Fetch & Win Timed return of thrown objects.
The Next Snoop Dog Have dogs sing along to hit music. Judged by audience applause.
Temptation Biscuit Set a dog bone on the top of their nose. The dog that will patiently let it set there the longest before finally dropping and gobbling, wins.
The Clean Plate, Uh, Face Award Have the owners lie on their backs, cover their faces with dog food and on cue, release the pets. The first dog to lick his master's face clean, wins.
Stupid Pet Stunts People have their dogs do ridiculous things, like dance, or crawl on their bellies, or throw a ball with their mouths. Judged on uniqueness and skill.
The Monte Hall Of Boxes Get three big boxes. Put the owner in one and promo people in the other three. Bring in the dog. Everyone has to stay silent. If the dog goes to the right box, they win.
The "It's Been A Tough Day. I Think I'll Just Lie Here Awhile" Contest Dog lays on rug. You call dog. If he comes, you lose. The dog that lays there, and ignores everyone else, wins.