CPR Promotional Check-Up - Mar 3, 2016
March 3, 2016
The Publishers Clearing House
We were discussing "stuff that Radio would screw up" at WWRS last year and PCH came up. I think the consensus was that we'd run a 17 second wrap-up promo sans winner audio because it doesn't pass the Listeners Benefit Filter.
Hot in Ft. Wayne did a bunch of Bieber trips and each one was a surprise for some girl at her home or school or at a party. The pay off videos were exceptional. WPGC, when they did Tweet To Your Seat, ALWAYS got the visceral payoff hidden cam video of someone dashing up, asking the correct person and the correct phrase, and then losing their minds. Ditto with every Fugitive chase where the capture is a well-orchestrated and planned ballet with the single goal of getting a video and good audio for the promo that was pre-produced and ready to roll.
106.5 The Arch just wrapped up a 15K giveaway and surprised their winner at work. My personal favorite part: her list of how she intended to spend it.
This is fantastic and a regular feature for when BBC 1 gets celebrities in the studio. Some station really needs to do this in the US.
Prom With A Twist
The whole 'win a date to prom with a DJ' bit has been so over-done, and usually poorly. If you want to do this, call me. I've got a hook. But, what if you spun this and had your morning guy or girl take a teacher to prom. Fact: every school has a cool teacher. Have the students nominate a teacher who is single and maybe had never gone to prom. Do a limo. Bring some of the students along. Again: this stuff is only an excuse to be out at these big events.