CPR Promotional Check-Up - Mar 16, 2016
March 16, 2016
Cash Or Dash
One of the best car contests of the past couple of years was Newcap's "Gone In Sixty Seconds" which is pretty much the way it sounds.
- You register your name and where you are weekdays during certain periods of the day.
- You listen for your name.
- If you hear it, you run as quickly as you possibly can outside and tag the giveaway car that has crept up and is idling. If you get out there and slap the car before it speeds away after a minute, you're entered in the draw for the car.
The cash version of that would be to have a DJ standing outside, next to a running van, with a $100 bill in his/her hand. The listener has a set amount of time to hear their name, dash and grab.
The beauty of having teenagers is that they've stumbled on web stuff that most people in Radio will miss because we're not that savvy or not into that genre of Youtube artist or performer. But we're slowly catching up.
Before she went on to a show on Nickalodean , Andrea Russett was a 17 y/o baby DJ in Ft. Wayne....with 300,000 Youtube followers and about 36 million clicks. There are stations with a cume of a million who don't have 10% of that.
Before she was the #1 Night Show in DC, Elizabethany was a video blogger at the University of Maryland.
Zach Sang? Same thing.
Look at this stuff as Show Prep/Idea Starters. If two teens in Seattle can get 200 million views with silly cooking challenges, don't you think that maybe just possibly they may have stumbled on the seed of a concept that you could take and mold for your market and show?
Look at the clicks she gets and then look at the numbers people get when they try to copy her. Point? Come up with your own unique hook. Drinking? Good. Cooking? Good. Now you need one more element that she doesn't. Blindfolded?
Tyler Oakley does a LOT of straight-to-morning show pranks and games.
Amazing Phil does a lot of topics and answering viewers questions.
Shane Dawson is great and how is this not a one-and-out morning show bit.
Sexy Friday. Coming to a morning show somewhere, soon.
Yes, a helium voice will generate 66,000,000 views.
A C Company VP made a serious run at hiring Jenna Marbles only to learn that she basically makes more money than him, for posting vids to Youtube. That's a sobering thought.