CPR Promotional Check-Up - Apr 22, 2016
April 22, 2016
Peeping The Competition
You should kind of always be up to speed on what the other stations are doing. In fact, every month the GSM at KGGI would assign a station to monitor, on site, to an AE. What are their games? How long do the remotes run? How many people work them? What's their set up?
One of the clusters, gearing up for the Summer, is having a field day with the promo teams next week. And before that, they're going to go and shoot video of their competitors and what they're doing. Kind of a Goofus & Gallant lesson on "Goofus is standing behind the table texting. Gallant is standing out front engaging people as they walk past." The promo team is a very visual age group. Video > Lecturing.
A station has a very nice diamond to give away for Diamond Month (April BTW) and in the past have done a wedding at the client and various other promotions.
"Blingo" would be a one day photo scavenger hunt originating at the client. Meet there and at a set time, everyone gets a 25 square bingo card. Each spot on the grid has something to take a photo of, ie: "A dog with a bandana on it". Shoot pics of fives things/places/people that make a straight line, and be the first to return to the client to win.
Bad News Ballad
I think it was Dave and Veronica at 'QYK in Tampa who were the first morning show to do Write A Song Wednesday with a musician friend of theirs.
Russell Rush has an equally talented musician friend who he enlists to help people break bad news to their family and friends, via songs. http://mix961.iheart.com/onair/the-russell-rush-show-2264/bad-news-ballad-bridezilla-kicks-friend-13652320