CPR Promotional Check-Up - May 27, 2016
May 27, 2016
When Daddy Met Mommy
"Write in and tell us why your mom deserves (prize from client)" has some years on it. But just like with Valentines and helping people pull off amazing surprise engagements, stories about how parents met can be funny and/or heart warming. My friend (deleted by his lawyer) met his wife at a university free clinic where she also was experiencing painful urination. They had something in common, but there is a whole different story that they told their kids. My mom? Was a hottie. My dad? Clever. She lived up the street in St. Paul and would walk past his house to get the city bus to work. So...he blocked the sidewalk with his car and started washing it when she headed down the street. She had to walk around him, he apologized, she asked about his cool new car, buh bing.
This is one of those methodologies that you could stick any client prize into for Fathers Day.
Arena Wiena Dog Extravaganza
Great promotions usually have great names. (Can you imagine going to a corporate person in 2016 and saying "We want to do a show called 'Wango Tango'." They'd laugh in your face. "We need to state the music position. It delineates the brand. What is the listener benefit?")
Congrats to WOW Country in Boise for this http://wow1043.com/rick-and-carlys-arena-wiena-dog-extravaganza
This came up because of a Pepsi request but it could also be a ticket giveaway for a local waterpark. Share a hashtagged photo of you enjoying the summer on a beach, at the pool, running through a sprinkler and random posts will get rewarded with tickets.
KLUC in Las Vegas, had for a long time, a plug-in-and-broadcast set-up at Wet & Wild, a local waterpark where actual locals would go to. On days that were especially torrid, the station would just relocate there and do everything live from there. Why? Why not?