CPR Promotional Check-Up - Jun 9, 2016
June 9, 2016
With so many radio stations having a 9-5, M-F person handling social media, or having the job tasked to the airstaff with no real direction other than to "tweet stuff", I was thinking that it might not be stupid to find a couple of the street teamers and make them your people to cover the night stuff, the weekend stuff, the concerts...the stuff that Debbie in IT will not probably go to.
The Hots in Ottawa and Norfolk have done something similar with Party Girl who was a street teamer whose gig was to go to clubs and events and get her photo taken with everyone.
My digital person just went to Dublin and covered Radio Days Europe for MBMI. Her assignment was to shoot, post, tag, link, any and everything to drive eyes to Bill Pasha's platforms.
Brandon Paski at Live in SFO adds: We do this a bit with our Instagram. Since our street team, jocks, and promo department usually have access to places the general public does not, we always feel it's cool to show things they may not see. For example, to promote our summer concert, I took a photo looking into the empty amphitheater from the stage and said something like "we hope to see you all here June 1"
We're definitely giving our more senior team members more access to social media to post cool stuff they see on the streets.
JT at Y-94 in Fargo says: I've recently been assigning one person to be on social media duty anytime we're out doing anything. That's their one focus, twitter, facebook & instagram.
The day to day stuff, we're using a combination of the Morning Show leading our social media sites with content, the rest of the dayparts fill in the gaps and then I've been slowly letting interns and college kids that work part-time for me fill in the rest of the gaps with stuff.
Beaches & Beach Bars
One of the stations has a pitch out to tanning oil clients to sponsor "Tan Man". As exciting as it is to give out individual packets of lotion at remotes, their idea is to have a hunky street teamer walking the beaches, spraying listeners down with product.
And from the lovely and talented Ben Maxwell from his time on Grand Cayman: We had massive success with a Treasure Hunt. Beach bar Calico Jack's let us rope off a huge square of sand on their beachfront and we bury 100 numbered poker chips in the sand. Each chip links to a sponsored prize. Beer sponsor, umbrellas the whole thing, natch. People sign up for times to dig in the sand. Depending on the size of the square, no more than 6 people per 10 minute period. It can last a few hours. Throw a charity angle into it and it's a blast.
We are now heading directly into Class Reunion Season at warp speed. The whole GOAL of returning to deal with these people is principally to re-write history. Rodeo Drive jewelers fight to loan their wares to stars to wear and show off at awards shows. Decking out a listener in some serious bling for a night would be great. It could be done with anonymous submissions of tales of horror from back in the day. Vote on the drama and that person will get to go back in style.