CPR Promotional Check-Up - Jun 27, 2016
June 27, 2016
WiLD 94.1's Sexy Summer
The WiLD/Tampa "body augmentation promotion is back for yet another Summer and the people are rejoicing in the streets. But as a Mennonite Youth Pastor, I have never ever been so offended. http://vip.wild941.com/Contest/9IXWIR
Today's Ray Of Hope
Stations in the US and Canada are getting ready for a three day holiday weekend. This might be the best Memorial Day for U.S. Radio in a long time. Actual stations. Actually out in the community. What a concept.
Like this from Y-94 n Fargo: Y did Y9-4day weekend. Registered people all week and dropped by listeners houses/lake cabins over the weekend with swag and beverages etc. Plus we kicked off our summer Ruckus (two offroad type motor-scooters) giveaway that weekend out at a hot bar on the lakes on Friday.
Programming Helping Sales. What A Concept.
Hubbard in Minneapolis and iHeart in DC both do weekly meetings where people are invited, not required, to come, hang out, talk, brainstorm and see if there is anything happening in the market that they might be missing.
I don't see Sirius doing this.
Herb Ivey at Townsquare in Portland, Maine shares this idea. It's so obvious, so simple. But truly great:
Here's something we do in Portland that has helped a ton. We have a daily "creative meeting"...9:30a. We have Brand Managers-Promotions Managers- and a rotating cast of creatives...digital people, personalities, etc. We will talk creative stuff for our 5 brands for that day....imaging, blog posts, social, but we STOP when a salesperson comes in to give them our full attention. Then we help them with a promo idea...even campaign and copy ideas BEFORE they hit the street. That's the key. So often, we're jamming the square peg in the round thingy because we're dealing with decisions already made. The way we do it, the salesperson leaves with a better idea that Programming has already approved and usually absorbs into the station brand much better! It also breaks down the wall between sales and programming...so important. With local sales, it's often more about the great copy or promo idea than something ratings-based that gets the buy. Sales knows we have their back as we are a source for ideas for them! And programming people love it when an idea they came up with pops for a client.
This 9:30 meeting might last 5 minutes or 30. And your newsletter is usually up on my screen to help. But sales knows where to find us for logistics and ideas every day. I find it much more effective than the old-school weekly 90 minute Promotions Meeting where after 25 minutes everybody wants to jump out of a window.