CPR Promotional Check-Up - Jul 13, 2016
July 13, 2016
Why You Should Have A Buddy At A Cineplex
A station to remain-nameless has worked out a deal for scads(tm) or tickets to every Thursday night midnight premiere all Summer. For free.
You can never EVER overthink free movie tickets.
Dress The DJ
The great thing about working at home is the severely lax dress code. Air talent are held to only a slightly higher standard. I was at a station website where, clearly, the way one of the morning show guys dressed, had become an on-going bit. If this is, or could become a bit, then what if you basically took photos of everything in his closet (I'm assuming it's a guy) and in his drawers. Break them down into categories, and one listener a day gets to mix/match an outfit for him to wear the next day. Maybe there's a client incentive, like free clothes, for them to do it.
We've been giving away artists cars for a long time. What if you, instead, gave away their gas? They rolled by the station and while they were visiting, miraculously, the tank on their bus went empty. You'd HAVE to get them to do the promo about how strange it was that it just went dry. Especially since they saw the promo staff with a rubber hose and red cans, lounging out back.
One of the Country stations was looking for 'something' and I think we may have settled on a military version of the single mothers promotion that several stations have done. KDWB did it as Minnesota Mommies. Basically if you're a listener and you know of a mom holding down the homefront during a deployment, you submit her name and her story. Every Friday one woman is selected, you read her story, you talk to the person who sent it in and then you call her up. Tears ensue and she gets a bevy(tm) of prizes from clients.