CPR Promotional Check-Up - Jul 22, 2016
July 22, 2016
We make fun of how stupid our listeners are. But they're savvy enough to know that when a DJ says, "My friends at Bob Carter Ford..." he/she is being paid to say that. And when Rihanna or Brad Paisley say, "K-Paige is the ONLY station I listen to when I'm in Scandia..." that it's meaningless.
There's truth to the Groucho line about not wanting to be a member of a club that would have him as a member. Me? If KDWB had a TV spot with some white supremacist ranting about the station and how it sucked and Dave Ryan was satanic, then, I would listen to it. Because if this guys hates them, then they must be doing something right.
Jo Jo Wright at KIIS created a fake "listener" who went on his Facebook page and stirred up all kinds of crap and basically ACTIVATED all off his "friends" to come to his defense. Genius.
Somewhere, a DJ has created an "anti-(him)" Facebook page populated by religious nutjobs. And...he activated his audience. Ask and I might share the link.
Celebrity Hot Buttons
How do you become the ONE request to Don Henley that he might actually care about? If your message somehow involves MS. That's his "thing". Michael Martin at CBS/SFO became embedded in The Pea Pod Foundation, which was The Black Eyed Peas charity. Who do you think was more likely to get a returned call from them now? Michael or a PD in Little Rock who wanted a phoner.
Zactly. This is the ultimate list of celebrity charitable affiliations http://www.looktothestars.org/ Read it. Learn it. Live it.
Why We Have Street Teams
The advantage to having a street team that is out, constantly, is that it allows you to react to stuff in the community. One of the mantras at Street School is that they should always, even when they're not working, be on the look-out for things to be at. See something? Call the coordinator and have them dispatch a van over right away. And always carry a brick of stickers and some banners in the trunk so you can slap some logos up and hang out until they get someone there.
Coming back from the airport, I passed a skateboard expo with about 1000 people at in, in a mall parking lot. And then a community festival in White Bear Lake with about 10,000 people at it. I immediately called someone from KDWB to let them know. Your street teamers (in fact EVERYONE on the staff) should have little laminated, business card sized, staff phone lists. So you can call and get a vehicle over there when you stumble across this stuff.