CPR Promotional Check-Up - Jul 25, 2016
July 25, 2016
Steve Jones: Molder Of Youth
Steve is not just a brilliant programmer and successful author of Amazon best seller "Brand Like A Rock Star", he's also one of the best talent coaches I've ever seen. Calm. Supportive. SMART. Uber creative and teaches the talent to think beyond the studio. Which is why I pointed one of the US stations at him for some work they need done. Ask and I'll hook you up with him.
A Great Quote To Send You Into The Summer
"The greatest thing a listener can say about you, is that they know you" - Bill Tanner.
Most Focused DJ In History
This is amazing https://www.facebook.com/photo.php?v=10151672423692780
A Fairy God DJ
Christmas Wish kills. I really can't think of a better way to describe it other than it kills. It's work, no doubt, wading through all the lame begging to find actual listeners in need that you and maybe even some clients can help.
So I was discussing Oprah with a really great midday talent yesterday. Before Oprah got all preachy, there were things she do on a fairly regular basis. Surprising women with fashion and lifestyle makes overs was one.
Said DJ and I stumbled onto a bit that will start next month: she's going to grant wishes for listeners. And because she played princess as a little girl, she'll do it in full regalia.
The smart stations go through the wishes and look for visual payoffs and things that clients can be a part of, like, "We called our friend Jimbo at Carolina Home Mobility and Linda, he said he will personally come out and build that ramp for you and Tim."
This will be large and the bonus will be that it will get her out meeting a lot of listeners. You can never beat DJ's who get out of the studio and work the room so-to-speak.