CPR Promotional Check-Up - Jul 28, 2016
July 28, 2016
The Days Of Our Lives
With the advent of social media there has been an explosion of new "dates" that more traditional calendars like Chases Almanac might miss. Like National Ex's Day last week. And thank you to Nikki Landry with Magic in Colorado Springs for having me do a phoner as one of her (I assume MANY) really bitter ex's.
I send out the monthly dates but the morning shows especially should do a weekly look at these kinds of sites to make sure that nothing sneaks past them.
My Annual Word Of Caution(tm)
Judy Ellis once shot down an idea because of some insane 1 in a billion probability that someone might have an artificial limb. Or something like that. It was that nuts. I suggested that I could be hit by a meteorite but that that probability wasn't going to keep me hiding in my basement. I'd take my chances. She didn't think that was funny.
Here's what you do: you play mental chess at least three moves ahead, do diligence and then deal with it because the only option is to not do ANYTHING promotionally and that has yet to work.
Know a doctor. My brother Brett is a doctor and is amused at what we do. A few times a year I'll call him up and say "Okay, the station in Hartford is going to have listeners playing poker in a freezer truck for Coldplay tickets. What should we do?" And he'll reply that no one can have had any alcohol, that they need to get up and stretch their legs every 20 minutes and some other stuff. Fine. We did a thing called Bound For Backstage at Power in Miami (listeners duct-taped to poles) that he actually improved. So know a doctor.
In San Francisco we came to the aid of some family who'd had some major calamity and helped them get back on their feet and got a ton of press. Which helped people to recognize this family as habitual welfare and public assistance frauds.
If you do anything like this, or any kind of marathon with people living in a room or going on blind dates, sign up, pay the miniscule annual fee and run them through www.beenverified.com The odds are that you will never get a bad hit or find some lurking arrest, but you will sleep better at night. And it's fun for stalking cute girls you went to highschool with.
The Sights & Sounds Of Summer
If you're out this weekend, remind the street team to take tons and tons and tons of photos. How many? Tons. WiLD in Tampa and Entercom in San Diego have set the bar pretty high.
This also includes on-air. If you can't be out there, then fake it. Stage it. Pre-record it. Take loads of calls from people who are out there. I once listened to four hours of B-96 in Chicago, on the Saturday before Christmas. Five days to the big Ho. Not a reference or mention or acknowledgement of it. It was ridiculous. I then listened to an iHeart station that was voicetracked from 600 miles away as this guy painted a picture of taking a call from a woman who was in line to find a spot in a mall parking lot and there were eight cars ahead of her, slowly doing the crawl, row by row, and the snow was coming down harder....ART. It was like he was there at that moment.
Concert In A Cubicle
You have all of these people sitting in offices, listening to the radio for hours and hours and hours, waiting to be courted. Romanced. Woo'd. So bringing a show to their workplace would qualify as "brilliant". http://wgna.com/sign-up-for-a-concert-in-a-cubicle/