CPR Promotional Check-Up - Aug 5, 2016
August 5, 2016
For The True Radio Geeks
If you don't follow @jamescridland , you should. I had never heard of hospital radio.
Jay Kruz had an idea for public bathroom radio, which, if you think about it, with opiode constipation and old men's prostate problems, could be a whole mess'a TSL.
In a perfect world, there are lots of people sitting in cubicles listening to you for 8-9 hours at a time. And since we're always looking for different ways to engage and connect with them, what if you had a promotion where listeners send in photos of their coffee mugs. Post one a day with a little shout to the listener, their workplace and co-workers, and a client would sponsor and maybe provide a few free cups of their product to the daily winner.
When I worked in Charlotte, the place you found people on weekends was at public pools and also apartment and condo complex pools. It was literally a sea of humanity. So we teamed with Budweiser and every Saturday spent a couple of hours at a different complex cement pond. Much like Island 106 in Panama City. http://www.island106.com/2016/06/28/dsgfsdfkgfhgfdjh/
Family Four Packs
I've always tried to steer away from what other stations do. To paraphrase Jerry Clifton, "If everyone is doing something, don't do it, or do it so remarkably that it no can miss it." And that can be applied to Win It Before You Can Buy It and Family Four Packs.
Stations don't do Famly Four Packs because Fred Jacob's did a strategic overview of contesting, appointment time listening and evolving demographics and proclaimed that all prizes should be done in fours. We do them because the circus gave us 800 tickets and WTF are we supposed to do with 800 circus tickets?
102 Jamz in Orlando had that kind of Tsunami of tickets and did "Tickets For The Whole Family".
DJ: You won, what's your name?
DJ: You've won tickets for the entire family to the Central Florida Fair. How many do you need?
Caller: Well, my wife Destinee', her 7 kids from previous relationships and my side piece Brandi.
DJ: That's great. Ten tickets are waiting for you at the station!
The GM suggested that people would lie. No, really? I pointed out that they hadn't paid for this crate of tickets, so who cares? He agreed. And Jamz sounded way larger than the Cox competitor that was doing Family Four Packs.