CPR Promotional Check-Up - Aug 18, 2016
August 18, 2016
KLUC in Las Vegas has a Pokemon Pub Crawl about to pop/crawl.
And KZIA in Cedar Rapids had a hunt happening on Thursday. https://www.facebook.com/photo.php?fbid=10205560139357539&set=p.10205560139357539&type=3&theater
Carlos Duran with KOB-FM in Albuquerque is not the first person who has thought that 99 cents is a pretty cheap price to get people to come to station remotes and events. https://www.theguardian.com/technology/2016/jul/15/pokemon-go-businesses-sponsored-location-lure-modules
Christmas Shopping Sprees
I know that at least three of you are focusing on December right now. Good. Because your clients (ie: malls) had their 4th quarter plans nailed down in May. What is the best way to take a cool prize like shopping money and emasculate it? Call it a "gift card". Taco Bell has gift cards. Shopping sprees are great. Saying we're giving you $5000 and 94 minutes to spend it, is "show business". Person dashing through a mall as a clock ticks, chased by interns dressed as elves, carrying their purchases. What you don't spend? We'll take back and keep for beer money.
How about, for the contesting methodology, you giveaway all the morning guy's credit cards. A dial position number of them. Of course, all but one are canceled or blocked. You get credit cards, give them to your qualifiers and one-by-one have them swipe them. One will display "You won!" on the little screen..
Stickering Op #394
Something we did when I was playing Promotion Director at Wild in Tampa, pre-Drew Fleming. The station had a buttload(r) of tickets to a movie screening. Instead of blowing them on the air, we did a Drive In Movie. Posted interns at all the entrances to the Cineplex parking lot. As people drove in, they were stickered and everyone in the car got tickets, they parked, went in and enjoyed the flick. A nice spin to just sticking them in designated caller contesting.