CPR Promotional Check-Up - Aug 19, 2016
August 19, 2016
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And Go(ing) And Go(ing)
And now Canada is the latest victim of the scourge that is Pokemon Go. From John Downey at Newcap in Toronto:
Here's what we've been doing in Toronto for Pokemon GO. It just launched officially in Canada.
We created an account for the game under the stations name "935TheMove'.
We've been dropping lures at Pokestops in hot spots in the city (lures draw pokemon to them to make it easier to catch them for anyone playing the game in that area). We tweet out the locations of the lures and they are active for 30 minutes. You can imagine the swarm of people who are flocking to these lures after we drop them.
We're producing some signage to go with this and it should be ready this week. Sign will say "Lure Dropped Here' with our station logo. We're also doing this at any events/festivals/concerts we're at that which have a Pokestop nearby.
Investment: A $50.00 iTunes Gift Card to purchase the lures within the game.
A sign of a great station is their ability to just take whatever is handed to them and milk it for juice. WPGC in DC once had a van that they referred to as The Jurassic Van and despite constant notes to management that the thing was a death trap, fixing it was put on the backburner. And then one day the brakes failed and it went across a yard and into someone's living room.
They awarded pieces of the vehicle and free laps at a gocart track to winners all the next day. And the station was #1 for 20 years, which is pretty decent.
Like many of you, Radio 104.1 in Hartford has one of those bendy cactus looking inflatables for their events, and of course, it was stolen on Saturday night at an event. Imaging has been re-done as breaking news on the search for Bendy Man, interviews with Mrs. Bendy and concerned citizens, and of course, the thief has really called in and will return it.