CPR Promotional Check-Up - Sep 12, 2016
September 12, 2016
RDS: Because It Can Be About More Than Song Titles
My favorite from Halloween last year was Power in Miami where it scrolled things like “I’m in your back seat...”
As exciting as The $1000 Free Money Song Of The Day Phrase Text ‘N Win could be, several of the stations are draping themselves in the election as a theme or premise for their September-October contesting. Or, like Full Power Radio in Hartford has done with some sales materials.
I was having some email problems yesterday, talked with “Ben” in Mumbai and discovered that my computer has been hacked. He asked if I knew that there was a second person on this account...in Alden, Russia. Crap. Changing ALL my passwords.
Anywho, with the DNC and other hackings, what if you brought in a sales person or the GM and each member of the show gets to ask five questions to try and guess their social media password. Each cohost plays for a listener. If they get the password, their listener wins.
Things That Fly
We’re slowly beginning to understand that a station site can me more than just some very exciting content forwarded to us by corporate and the morning show blog.
Kiss in Boise was the first to try having a shooting gallery on their site. A client that caters to hunters had some big az giftcards to give away, so several times an hour a duck would fly across the screen. Click on it and get entered for a drawing. It’s basically click-and-register but with some show biz. You still get their email address, but there’s a little pizzazz behind it.
About to come back at a station with Cabelas as the advertiser.
This was also done with flying cupids at a station in Australia as a lead up to Valentines and a jewelry giveaway.
It All Starts With A Great Name
One of the stations has been hoarding some tickets to a show and are going to play off “Rumor Has It”. They’ll pull random factoids out of the news and ask a caller “Kim Kardashian just had Lloyds Of London insure her butt for $10,000....Truth....or Adele.” Genius.