CPR Promotional Check-Up - Sep 20, 2016
September 20, 2016
As a medium we have dumbed down the experience of meeting and artist to having the promotional value of spinning a prize wheel at a remote.
Great stations offer "experiences". KLUC has had listeners play blackjack with artists like The Back Street Boys. Even taking one of these "get dumped in our lap and we don't know what to do with them" celeb pop ins, like Tommy Chong. What the Hell are you supposed to do with Tommy Chong? So we took him to a listeners' house and he made breakfast in bed for her. KDWB let a listener go shopping with Mariah Carey.
102 Jamz had Icona Pop come through. So...they took them to a place where you could drive bumper cars with them. To paraphrase Chris Taylor, "Winner winner chicken dinner."
Great promotions have a tease. A lead up. Maybe a little mystery. So....Jamz had Flo-Rida for a really nice sit down dinner. They teased....that you wouldn't know who dinner was with until you were literally sitting down, and with so many artists in the market at the same time, it could have been anyone.
KUBE in Seattle used to do Air KUBE and send a plane full of people to mystery destinations. You never knew where you were going until everyone got together for breakfast at the Red Lion. That's a hook and great promotions have hooks too.
Adding A Visual To Your "Drives"
We're heading into the Season Of Begging so if you want to talk about creative ways to collect and get noticed while doing it, let me know.
The one thing that a lot of stations lag behind with, are recap videos. They either don't do them, or they're long (anything over 3 minutes is long) or just dripping in self-aggrandizement.
A station-to-remain-nameless is doing to tackle Fill The Field. The morning show will live in a tent dead center in the middle of a football field until every square inch of it is covered. My siggestion was to do a time lapse video as the field slowly fills. Kind of like this.
This would be the opposite.