CPR Promotional Check-Up - Oct 3, 2016
October 3, 2016
There are lots of versions of "stupid people doing stupid things, in the news" on morning shows. I love "WTFla" which focuses in on just this stuff that happens in Florida. And even people in Florida will gladly admit that there is a lot of jacked up stuff that happens in their state. Speaking of jacked up people, Moon and Staci on KS95 do "The Jacked Up Person Of The Day" complete with a jingle.
Gene & Juli created something called that's crazy that's been picked up by a bunch of stations. Same idea but the stories are punctuated with "That's crazy!" drops from 'Brians Fellows' from SNL
Radio has varying degrees of excellence when it comes to signage. Most stations will park a van in front of their event and be really happy with that. The other extreme would be stations like WiLD in Tampa, Hot in Norfolk and the Entercom stations in San Diego who work a block or two in all directions, have sign holders, music, noise, people out front flagging down cars and trying to get people to make the impulse decision to stop.
We rarely though, think "up". You will see car dealers who will string giant balloons over the lots because they will catch your eye. With WiLD in SFO, we got some inflatable, uh, dolls, and put station shirts on them and flew them from balloons over a car show.
Somewhere is a station that has a Halloween day-long event that is now in its 20th year. And they're going to get a witch, stick her on a drone and have her circle the event all day. Getting "Surrender Dorothy" in skywriting would be a bonus.
Morning Shows & Social Media
If you play within the lines, there's more you can do with social networking in addition to posting info on your club gigs, contesting times and scintillating posts about a guy from One Direction who is frustrated by back acne.
Everyone talks about social media. What about Anti-Social Media Be the first station to have Hatebook on your site. Just a place for people to go and unload on the db's who are ruining their daily lives.
I was stal...looking for a girl from college on Facebook and clicked on a "Rachel Smith"...who is part of a fetish "group" of young women who like wearing diapers. (I'll pause while you all frantically dash to Facebook and start searching)(Muzak version of "Norwegian Wood" plays quietly in my head) Okay. Anyway, what if you created a Facebook group for Men Who Lactate. Or some equally insane niche. Populate it with some fake members and see who joins.
And, at the end of the day, the true joy of social networking is looking up ex's. Because that girl you made out with for five minutes in 9th grade at church camp has been waiting to hear from you. You COULD do" Ex List". Listeners submit links to Facebook profiles for their ex's and the audience votes for the "One That Got Away" or, "Biggest Reason To Be Happy You Got Out When You Did".
The flip side of this would be to go to profiles, learn as much as you can from their wallposts and then message them and act as if you were their best friend in 10th grade and see how politely they treat you.
I'm going to end with a mental image. The young woman who taught my nine year-old to swim and who my wife was a confirmation mentor to...is now off at college. Scrolling through her FB page, there were lots of photos of her at bars, at the lake, at parties, peeing in the woods...yup.
Which was the impetus for a morning show bit at KOB-FM where I was a freaked out listener and was calling for advice. My best friend from 1st grade on and I still live close to each other, we see each other regularly, our families have vacationed together and I'm the Godfather to his oldest. Like any guy, I've visited a couple of, well, adult websites. And on one of them...was a picture of little Lari at a frat party. What should I do?
So think outside the spam. Facebook, Twitter, Snapchat, Instagram... can be more than just twenty thousand people who allegedly are your friends but really just clicked once at some time and now are in your network.