CPR Promotional Check-Up - Oct 7, 2016
October 7, 2016
Great Moments In Station TV Spots
Thank you to James Cridland for sharing this and I like his phrasing: The UK's new Capital FM television ad, aired in the middle of the X Factor. Highlights on-air talent, unrivalled access to artists, and Capital's multi-platform output. Doesn't highlight a tired and meaningless music proposition.
I focus grouped this on Facebook over the weekend and it tested better than an auto-post about Sia's new lipstick.
Not that you'd want to stick something on your site or social media that would suck people in and have them staring and dissecting it for hours, but what the heck. "Hi Lites" magazine had a "find the hidden images" page that sucked in a million kids as they waited at the doctor's office. But then Gallant had to go and get all holier-than-thou and I stopped reading it.
This has 72 artists that that station plays in this image. Good luck.
One of the stations has stumbled onto a lot of shirts to give out next month. I believe we've decided on "We're going to scare you shirtless!". Passes to a haunted attraction and a new shirt.