CPR Promotional Check-Up - Oct 10, 2016
October 10, 2016
AMP in Calgary is one of the stations that has done patches as swag. Less than a buck and the listeners can put them on hats, pants, jackets, backpacks, whatever. Ask if you want a contact.
One of the PD's was asking about daily/weekly features for the morning show. "Brush With" has always juiced the phones and they just change the item/event/theme every time. Brush With Food Poisoning. Brush With A Crappy Hotel. Brush With A Perverted Boss. Brush With A Brush. Whatever. It will blow up, most assuredly.
One of the stations has a client that wants to do a weekly food delivery to an office. But Taco Tuesday and Fajita Friday are out because they want it on a Wednesday. Because of the client, this won't work for them but feel free to steal.
The premise would be that the money budgeted for a Food Truck for the station has been taken off the table because the morning show did something stupid. All they could scrounge up was a wheelbarrow, but it's a really NICE wheelbarrow. Get it wrapped and every Wednesday roll a 'barrow full of food into an office.
As God is my witness I once filled a car with cans of Beenie Weenies and for a month, it went around town and you had to fill out an entry black to ID/guess how many weenies were in the car. That's right. Not the number of cans, how many wieners.
In November tie together a grocery client and a car dealer. Every day you have the car and a rental truck on location. Come by, try to guess a total'ed item (like the number of meatballs or pears) in the car...while dropping off items for a food drive.
It's the hook for getting people to come and donate. And whoever gets closest to the determined total, wins $500 in Thanksgiving and holiday food from the grocery client.
In addition to the car dealer and the grocery chain, any non-competitive clients that want more than an appearance.