CPR Promotional Check-Up - Oct 17, 2016
October 17, 2016
Notes From Corporate
The morning show producer at WPXY in Rochester called and asked me to leave them a voice mail. "Pretend you're our consultant and just give us a few stupid ideas to do." So I channeled my inner dbag and left a couple of ideas but wrapped it up by saying "Everytime I hear Sandy talk, it's like someone is shoving a knitting needle in my eye. Can we get her to just shut up? Seriously. She's talking about going to Las Vegas with her friends to go dancing and drinking. Your listeners are 18-34 year-old women. That's not their lifestyle. They're focused on family, family and family." A one morning bit turned into two weeks and like every other station I've done this at, the listeners wanted my head on a pike.
This is the "let's make corporate the bad guys" version of Steve Fisher.
The GM at Cumulus in Albuquerque snagged something out of my daily email and the cluster is going to do Cupcakes For The Cause. Listeners will be able to go on-line and sponsor one of 500 cupcakes and on the 6th, go and decorate it in honor of a loved one affected by breast cancer. These creations will be sold with the money going to related charities.
"The Dang Effect"
I was telling her one of the Promotion Directors about a station that was pretty cool and similar to hers. At one point they'd racked up 14 straight #1's. And then they became a traditional station and fell off a cliff. She said, "They lost their 'dang effect'. With her station everything they've done has gotten the audience to go 'Dang! I wonder what they're going to do to top that?'"
And that's your litmus test. This thing you have planned for next week or Monday Night Football or Halloween? Will it get people to say "Dang!"? If it doesn't, then tweak it. You can't beat a station that strings together a lot of dangs.