CPR Promotional Check-Up
January 4, 2011
"Promotions" As Applied To Facebook
Promotions is the Art of getting people to notice you. That's pretty much it. Everything after that is a bonus with a dash of over-thinking thrown in.
Again, if everyone is doing something...don't do it.
Go to station websites? 90% all look the same. Jock bios? Blah. Most contest imaging? Indistinguishable from the rest, and worse, is about as compelling as a spot for a shoe store. Tweets, or as Jay Kruz at Rewind in Cincinnati calls them, "Electronic Narcissism In Real Time", all the same. Our Facebook pages? Usually? Zzzzzzzzzzzzz.....
When FB came out I looked at as a venue to be stupid. Everyone else was posting "Dana just WON'T take her bottle tonight!" and "It sure smells like Christmas!".
I post/ed just random dumb thoughts.
At my class reunion my friend Scott grabbed me as I slunk in and whispered "You have KILLER buzz tonight." Over the evening I got ambushed at the bar by classmate after classmate (includng a potential First Lady) who said some version of "I love reading your Facebook posts! They crack me up."
I did the opposite of what everyone did and people noticed it, ie: Promotions.
Jack In The Box, like just about every other business, has a social networking page. And as Drew Fleming from Wild in Tampa shared and noted, "His comments are great..."
When was the last time you felt compelled to share a FB page with someone? Anyone?
BTW: when I used to apply for jobs, I would reject the form rejection letters. I'd reply with a form letter with the recipients name typed in just a LITTLE off-center with a "Thank you for your rejection letter of December 2, 2010. Currently we are not accepting rejections but will hold your letter on file for 30 days should the opportunity for you to reject me comes up. Thank you and good luck with your future rejections, Paige Nienaber."
I got a documented 80% personal reply from people, either by phone or by mail, who thought this was the most creative thing they'd ever seen. 14 years after the fact, when I met one of the GM's for the first time, he paused and thought and said, "You were the guy who rejected my rejection in the 80's. My God. I still tell people about that."
And that...is Promotions.