CPR Promotional Check-Up
January 20, 2011
My friend Todd runs a golf course. His wife doesn't golf. And about once a year he takes her to a conference where all anyone talks about is the minutae of running and maintaining a golf course. As Leslie said, "Think 'Star Trek' but with sod."
No one likes to be talked "over".
I had the opportunity two weekends ago to spend an evening hanging out with a bunch of highschool girls basketball players. (My attorney advises me not to go into depth re: circumstances.)
So I used it to do a KDWB focus group and quiz them on Radio in general from the perspective of a 17/18 year-old female.
I was explaining that one of the stations had meet-and-greets for Black Eyed Peas and they were planning to...
Room of quizacle looks. "What's a meet and greet?"
20 butts levitated off the floor. Backstage passes? They know what those are. And were excited about them.
Had a laptop and was showing them websites. "Why do they have 'Jocks' listed? Is it because of the Olympics?"
"Those are DJ's."
"Then why don't they call them DJ's?"
When we started Wired in Saskatoon and were planning the different elements of the station, we talked about having a VIP Club. One of the new-to-Radio-as-of-fifteen-minutes-ago kids made a face and said "Costco has a VIP Club." So we called it The A List. And it was good. AMP in LA introduced "Friends With Benefits" which also rocks. Or CHR's.
"Jocks" is a term that your listeners don't know. My niece asked me why there was a jock section on her favorite radio station's website. "Do they have a softball team?" Tom Callococi, Dave Ryan and John Shomby all picked up on that.
From Tony Florentino: People "qualify" for a loan or a mortgage. What we say is "now you could win" or "then you could win".
From Keith Abrams: "making the workday go faster"........
From Tony Angelo: "Live on location" or "broadcasting live from...". Is that as opposed to dead??? "Listen for the 'sounder'". (Does the listener know what a sounder is?) "We're coming right back after we pay a few bills". Heard that one used a few times going into a commercial break. (Shouldn't you do your banking on your own time?)
From John Shomby: ..."This is (jock name)". When was the last (or first) time you ever introduced yourself in person like that.
From Tom Callococi: How about "more music after this" I freakin' hope so, since we're a music station. I never hear espn say "more sports after this"
From Dave Ryan: Don't forget "Liner Card". As in, "according to the liner card, we're at Academy Ford from 3-7pm" Or, "Segue, intro, PSA or PD." All radio terms. No one knows who your PD is or what a CHR is for that matter.
No one knows what a "sounder" is. It's January. Still time to do your annual check-up on whether you are operating in the same universe as the audience.