CPR Promotional Check-Up
January 24, 2011
Ain't Never Been Done
I don't think anyone has ever melded Halloween and Valentines. With that in mind...
...when I was at Kiss 102 in Charlotte, Mrs. Paige and I double-dated with Jo Jo Wright and the psycho record rep he was seeing, and went to see "Ghost" when it hit the dollar theater. It had been out for awhile, we'd heard it was good and finally it was in a venue that was in our price range.
We were standing in the lobby when the doors opened up and the people from the previous screening started streaming out. Most were women and they were sobbing. Balling. Dabbing their eyes with Kleenex. I looked over at Jo Jo and said something like "Uh oh."
What if...and this is very very out there, but it would also push a zillion buttons with your listeners, you found a listener whose sweetheart passed away. You brought in a psychic, and you married the two across the great beyond.
Obviously it's not legally binding. Obviously you would need to do this with respect and good taste. (At least as much respect and good taste as you can have marrying a listener and a ghost.)
It was like five years ago when 97 Rock in Buffalo surprised a listener by flying her boyfriend back from Afghanistan and he proposed to her in the studio. John Hager said that you could hear women across upstate New York spontaneously burst into tears. Every woman at Citadel in that market was sobbing.
This bit would do that.
Better Dead Then Wed
At one point or another we've all dated a psycho. (If you haven't, it's entirely possible that YOU were someone's psycho.) Some of us even take it one step too far and, yes, get engaged to a living, breathing Looney Tune. I did. And was too afraid to back out. She would have killed me. Luckily she took one giant step over the Crazy Line, there were some police, some hospitalization, blah blah blah, and when her Thorazine haze cleared, I was living 1000 miles away.
The Production Director in Charlotte was in the same position. Got engaged. Realized she was freaking nuts and with all of our encouragement broke it off before it could get any worse. She handled it well. Cut the crotch out of his pants and nailed them to his apartment door. Just some little stuff. Oh, and then was locked up by her parents at a "home" for her to "learn how to manage her feelings". Nothing big.
What if for Valentines Day you found someone like this, in the same situation, who has suddenly realized that "uh oh, this is a big big mistake" and you help them break it off. Safely and with as little crotch-cutting, window smashing, pet-setting-on-fireing as possible. A nice clean break. Or, at the very least, open up the phones and let your audience pool their thoughts on what this person can do to escape before they get in too deep to get out.