CPR Promotional Check-Up
January 31, 2011
An Out Of Office Experience
Sometimes we take for granted that we get to have fun, socialize with our co-workers, have some flexibility regarding our comings and goings, and the general laxer-then-the-rest workplace environs that we enjoy.
Our audience? They get up. Go to work. Eat lunch. Go home. Go to sleep. And repeat ad nauseum until they die or are committed. I learned a long time ago that doing anything that will afford them a break from this routine, will be welcomed and will make you a hero.
What if you did "An Out Of Office Experience" and every week you get limos and take an entire office out to do something like see a movie, go bowling, go skiing, go to the casino, etc. Most people NEVER get the opportunity outside of the staff holiday party, to go and socialize with their co-workers. And 99% of your listeners will never get to ride in a limo. This would be a homerun. Great at-work marketing that you should be doing anyway.
The Two Week Window
Valentines is two weeks from today and a frightening thought is that many of you still don't have a plan. Here's what some of the stations in the Clifton Radio/CPR Worldwide Love Network(c) did in '10.
More then a few of you are stole/borrowed the bit that the Morning Hot Tub did up at Hot 89.9 in Ottawa.. Many many people are in work situations where they run into the same person each day. Either on the elevator. Or at the coffee place downstairs. Or in the hall. (Mine was the woman who worked across the atrium and had a cubical up against the glass. We could have had something meaningful.) But they don't have the guts to ask them out. Lisa Lisa at 'HYT in Detroit did a bit where she would get the info from the listener and then call the other person up at their place of work. Explain the situation. That there was someone who sees them every day at the coffee place and he was wondering if they were seeing anyone and would they be up for going out. The station paid for the date if he/she said yes.
I Bet They Used Those Bumpers
Dawson from KRST in Albuquerque sent blindfolded listeners on a date. They sent them bowling. He says the audio was great. The couple returned to be interviewed (still blindfolded) before being asked if they wanted to go out again. Dawson was thinking of putting a crackwhore in in place of the female listener. Just to get the guy's reaction.
Sweep The Leg
KDWB followed up their Desperate Ice Wives with Boxing Brides. Women in wedding dresses, pounding the crap out of each other: this is the reason I got into Radio.
Tweaking The Website
Wired in Philly is really fortunate to have a guy named Barry Adams who does pretty much a better job then anyone else, when it comes to tweaking the website. Like having the countdown at Christmas. For Valentines? Cascading candy hearts. Yes; little stuff. But at least it's not the same thing for months and months.
Date A DJ
95.7 Jamz in Birmingham did Elimidate with the winning (?) couples (a DJ and a listener) limoing out for dinner tonight. Up the road in Huntsville, Speed Dating finally arrived in that market, courtesy of WEUP.
But Did They Use Bob Loblaw?
Magic in Colorado Springs chose to go the route of anti-romance and paid for someone's divorce, gave away a custom-made stripperpole and has locked down reservations at restaurants for people who forgot to make them.
That's His Partner There In The Woodchipper
KOB-FM in Albuquerque did Shred Your Ex and had a woodchipper handy for people to destroy mementos from former spouses and significant others.
Saving Valentines In The Workplace
B-103.9 in Ft. Myers reached out to the women in the audience who expect that their boyfriend/husband will forget, and hit their offices with flowers so they could still feel loved. In front of all their co-workers.
Just Don't Call It A Valentines Prize Pack
93Q in Syracuse had listeners submitting poetry that was posted on the website and then voted on by the rest of the audience. The finalists got your basic grab bag of love stuff and the winner got a weekend at the Wyndham.
And The Restraining Orders Came Next
Hot 89.9 in Ottawa solicited the audience for stories of people they have mad crushes on. All day they were out surprising these people who are crushed-on and revealing that they have stalk...uh...people who love them from afar. WIOG in Saginaw borrowed this bit and was out having doors slammed in their face.
I Choo Choo Choose You!
The morning show at WPXY in Rochester wrote each other love letters and read them to each other on the air. The Moose-to-Carson one was classic.
The Beat in Vancouver did the shredding but also did a version of Kiss-A-Grams called Cupid Crasher. You wrote something romantic that is embarrassing to share with your loved one and street teamers dressed (scantily) as cupids went to their work and read it to them. In front of their coworkers. There was $1000 surprise bonus thrown in.