CPR Promotional Check-Up
February 15, 2011
Loco For Limos
Limos are like roses for Valentines, turkeys at Thanksgiving and trees at Christmas. The station who hathe the mothe in Maythe winneth. As witnessed by KGGI where they locked down a dozen stretches in January and then gave them away on the night show. Phone service in southern California suffered irreparable damage. They won't trade. Prom is Money Season. But you could also get a client to pay for them and make it a sales promotion.
"We're Counting Cards"
Kiss in Charlotte had a pretty cool trip from Budweiser to go to a pool party in Las Vegas. ANYTHING with LV needs to be dressed up and had fun with. To miss those kinds of ops with this kind of destination would qualify you for an exciting career in the fastfood industry.
At Kiss they created the character of a bikini-clad swim-up blackjack dealer who had to leave Vegas after, uh, this thing with this golfer. At appt. times she dealt a card. Just keep track of the value of all the cards and on Friday afternoon call in with the total to win the trip.
Theme. Character. Forced listening at appointment times. Bingo.
Private Acoustic Shows
BRMB in Birmingham had an intimate unplugged show with "Scouting For Girls". They imaged it as how music always sounds better and more unique when done acoustically. To prove that, they got a nine year-old who was taking guitar lessons and had him play (butcher) some songs. ID the title, call and win tickets.