CPR Promotional Check-Up
February 21, 2011
Katy Perry: Off The Hook
She's hitting the road and if your market is on her list, then you have a great opportunity to have some fun.
First, don't do the "click and win" thing for tickets. These are great prize. You can get yelling winners, appt. times and video content. You don't get that with an email to someone thanking them for entering and congratulating them on winning a pair of tickets to huge huge summer tour. Also, it's always good to spot check your stuff; find the error and win bonus points to the VIP Club.
One of my clients is going to do Pick Your Perrydise. GP winner picks one of three trips to see her.
One of my clients is going to kind of do the (Market) Girls thing I sent out yesterday. Entries are home videos of you and your girls singing/dancing your own version of the song.
Same station is going to save a pair of tickets for a club event; person who can melt a popsicle fastest with anything BUT their mouth, wins.
Again, go to youtube and try to buy her first Christian CD. It sold 200 copies under the name Katy Hudson. There was a guy in Australia who had one two weeks ago for sale.
Blake, one of the Canadian morning show hosts I work with, could pull off Katie Perry if she cut her hair. (Personal opinion, mileage may vary). Look a like contests are great. So would Daddy Perry.
About once a year there will be some video that shoots around for a day of some guy in a dorm unhooking twenty bras in twenty seconds or something like that. Her 'vage is a brand in and of itself. A bra unhooking competition could be very large. http://www.youtube.com/watch?v=YCpvDsbxhWc
Again, it's one of those things you shoot for and hope works out; but bribing housekeeping to steal the sheets from her bed and giving them away, is huge. Or, as a famous station did with a famous thing from a famous artist....just say you did. Said station got in Rolling Stone magazine and was on the BBC. And no, they weren't in the UK.
Is there a community that has a name that you can play with? For instance, pre-Chris Gaines, K-102 in Minneapolis got Brooklyn Park, Minnesota (BIG burb) to become Garth Brookslyn Center for the day and they put a banner on the water tower to fix the name. TV on all three local affiliates.
Or....stick them in the VIP Club.