CPR Promotional Check-Up
March 1, 2011
From Radiowave in Windhoek where they just wrapped it up.
J-Kruz at Rewind in Cincy nailed it. The t-shirts that we give away look like "Fun Run" shirts. No vibe to them. One thought? Go out and sit at a mall or other public location and look at what your demo is wearing. And then work from there. When all the teen girls had pants with stuff on the butts, a couple of the CHR's went and did it. The HOTTEST promo item they ever did. KUBE in Seattle did shirts that looked like they'd been washed about 100 times. The kids ate them up.
Prom With A Twist
The whole 'win a date to prom with a DJ' bit has been so over-done, and usually poorly. If you want to do this, call me. I've got a hook. But, what if you spun this and had your morning guy or girl take a teacher to prom. Fact: every school has a cool teacher. Have the students nominate a teacher who is single and maybe had never gone to prom. Do a limo. Bring some of the students along. Again: this stuff is only an excuse to be out at these big events.