CPR Promotional Check-Up
March 7, 2011
An Easy Formula For Juicing The Phones In The Morning.
Adultery. Wow, that was simple. Any time you get a woman on the air who is unabashed and without guile in terms of her pride about sleeping with a married man, the phones explode. The other women in the audience want to KILL her. I heard it on Magic in Colorado Springs. The caller put all the blame on the wife. Totally without any guilt. And the listeners wanted to track her down and hurt her badly. The morning show at Y in Fargo stumbled on this Phonal Viagra when a college student who is doinking her married prof, called in.
Podcasts That Parents Love
My daughters are 8 and 6 and love audio books for when we're in the car. "Cam Jansen." "Mrs. Pigglewiggle". They can't get enough of them. We go through a few week. Have pretty much cleaned out the library. What if you had the morning show read kids books and have them downloadable on the website?
She's heading back on the road soon. What would be a true Britney Experience? Marry two acquaintances on the floor of a casino, limo them to her concert and bring them in to the morning show to get annulled in the morning.
Power 96 in Miami does great, historic cash contests. And one of the biggest was the simplest. Cash Blast. They opened up the phones and if you got through during a 20 minutes period, you won $100. They would take 12-15 winners but the collage of screaming winners at the end of the Blast made it sound like they'd take 60 or 70.
KDWB in Minny tried Ticket Blast with Star Party tickets a few years ago. Same concept. Huge. And 93.1 The Wolf in Greensboro did it last year. Randall Bliss reports: THE WOLF 20 MINUTE TICKET BLAST. First one today...blew out the phones, after three days of promoting specific time for the blast. It was for A WOLF "LOW DOUGH" SHOW, WITH ERIC CHURCH. 15 DOLLARS GETS YOU A COPY OF HIS NEW CD AND A TICKET TO THE SHOW. Eric is not a superstar......but the build up to the ticket blast...the anticipation and the production value during the blast just made it huge.
A station-to-remain-nameless is going to dust off High School Survivor and do it as Prom Wars. Schools vote each other off. Last school wins a dance. Now, the challenge is that most of your schools have locked down their entertainment already. So there needs to be another hook or incentive for them to care.
Getting an artist or celeb to pop in would be cool...but difficult since proms fall on different dates. Having the DJ's host would be decent. Giveaways and food would be all right. Getting your prom webcast on the station website might be cool. If you put some of this stuff together, you could have a package.
And if you think "Olympics", you could sell some "officials".
- The Official Limousine Service
- The Official Formal Wear Store
- The Official Florist
- The Official Hair Salon
- The Official Morning-After Pill
- The Official Breakfast-At-6 am-Joint