CPR Promotional Check-Up - Mar 18, 2011
March 18, 2011
"We're Wigging Out!"
The Beat in Vancouver and Live in Ottawa have both done overnight planes to Las Vegas. You fly in, you get bussed to the strip in time for dinner and you fly home before breakfast. In Vancouver, it was "Girls Night Out": fifty women who seemed to be evenly split between those who wanted to shop and those who wanted to drink until they woke up in a puddle of the own vomit. (I love Canadian women)
The last time I was at the station on Grand Cayman there was a bachelorette party of women from Tampa who were in for the weekend and tearing it up. There's a bit there. To send one of the morning show with ten women to Las Vegas for the night has the potential to be youtube's first 10,000,000 hit video.
There is also the misconception that men are the rowdy ones and women are the demure, have tea and tell funny stories gender. EHHHH. Wrong. I would send the female cohost with a bachelor party and the male cohost out with a bachelorette party. He'll return in shock.
For The Morning Shows
- "Word ASSociation". Two listeners. The one who pauses loses. But you always start with "butt" or "buns" or "tush".
- Goose, who is now at Clear Channel in Colorado Springs, at Wild in Ft. Wayne, did "Product Testing Tuesday". There are no less them a dozen products that help, well, "growth" for men. I should know. That's what 90% of my spam is about. I'd get ten guys, get them each on a regimen of a different product and bring them in to get measured on Tuesday morning. Again; we're not doing this because we're crude, we're doing this find out what works so your listeners don't waste their money.
- Jason Lewis at KTLK in Minneapolis does "Beatle Bumper Friday" and starts/ends each segment with Beatle clips. Now, this wouldn't work on a CHR station, but on another format, it'd be great to use the bridge music from "Gilligans Island" to seg from one bit to another on the morning show. Just for one day. Why? Why not. And because a certain segment of the audience will drive off the road. "Brady Bunch" would work too.
- Saw a guy, presumable a doctor, on a NICE motorcycle the other day. He was wearing his scrubs and had a little cooler tied down on the back. I'm assuming it was his lunch. But, you could do a version of the Wild 94.9/SFO bit when they had Big Lou from the morning show in a prison jumpsuit, handcuffed, knocking on doors and very courteously asking if they had a hack saw. (Don't do this. He got community service) I like the idea of a guy in scrubs with a cooler, knocking on doors or going into restaurants, frantic, saying his car broke down and "Do you have some ice? Dry ice would be great but right now I'll take anything that's cold."