CPR Promotional Check-Up - Mar 22, 2011
March 22, 2011
Bust A Nut & See Lady Gaga
First, she is a media magnet. (And "magnate") TV will be all over the area around the arena. You need something visual so that you own the coverage.
Do you have ANYTHING you can offer as an incentive on-site? It has to be more then tickets because not many people will go down, battle traffic and parking in the 1 in 50 chance of maybe getting tickets. You need backstage or front row. IF you have one of those, V-103 in Atlanta did a Grammy's trip with an egg toss. Their 30 or so qualifiers who'd won music from Grammy artists joined them at a football field for the standard summer camp game of toss, step back, toss, step back.
It could the (Station) Eggstravaganza. And TV loves this kind of crap.
One of the stations has a mobile client that bought two pairs of tickets and want to do a pair at each of two remotes. They're going to buy 98 walnuts. Saw them carefully in half, remove the center, insert a prize slip and glues the two halves together. (The reason why God created interns) The first 98 people to the remote will get a hammer and will smash the nut. They win whatever's on the prize slip.
In Your Face Marketing
Wild in Tampa stole a Bieber show with sign spinners on all the street corners. Sticking people on corners dressed as Santas in August holding message boards blows it up and gets you press.
So...how would you apply this to a Naked Wedding that you're trying to get the word out about? You'd have apparently nude people march through the city holding signs. Though, spamming the database is huge also.